Below
are a few SEO tips and search engine optimization strategies to
improve Google ranking of a
new
website in the organic search results.
Avoid
JavaScript Web Navigation Systems -
The
use of JavaScript navigation systems can cause problems by preventing
search engine spiders from fully indexing (crawling) the content of
your website. If your website uses JavaScript DHTML navigation
system, ensure that you implement a static text link sitemap to allow
full website access to search engine spiders, allowing them to find
and index all your content.
Avoid
Frames -
As SEO experts, we continually advise clients to avoid using Frames
based web design.
There's
no doubt that Frames make for bad SEO by causing website
accessibility and usability problems.
Even
a well optimized web site design will struggle to achieve a high
search engine ranking, compared to a
non
Frames web site design, even with proper use of the <NOFRAMES>
tag for alternative content. Consider
An
example of where the navigation system of a website is in Frame A and
the page content is in Frame B.
In
the example (above) the Page Content Frame (B) is now search engine
indexed as a totally different page
to
the Navigation Frame (A). Hence when visitor's reach the content
Frame from organic search results they
are
left without any website navigation as the Frame set is not
constructed properly. This is a website
accessibility
disaster and Frames prove little better for SEO either.
Avoid
Dynamically Generated Content -
Dynamically generated page URL's (URL’s including ?, =, &, %)
are
much
harder for some search engines to index. When choosing a Content
Management System (CMS) try to
pick
one which creates static HTML pages like content.htm, content.html,
content.asp, content.php or
similar,
rather than dynamic URLs like the one below:
http://mysite.com/servlets/sfs;jsessionid=5C95?s=tSMChYU&i=11&b=11&t=/Default/gateway
Importance
of Valid HTML Code -
Implementing valid HTML code will improve search engine friendliness,
reducing
the likelihood of website crawling and indexing problems. It's always
worth validating HTML code
on
the most influential pages of your website. Whilst some HTML errors
may not affect the ability of search
engine
spiders to crawl and index your website;
some
errors can stop Googlebot in its tracks and cause serious problems
including partial website indexing.
Targeting
Website Content -
It is always essential that each website page has a well written HTML
title
(80
characters maximum including spaces) and Meta description (maximum
length of 250 characters). The
Meta
description should read well and be designed to attract visitors, not
just a list of keywords or spam!
The
Meta description should depict what the page is about and use the
main target keywords in a
grammatically
correct sentence.
Quality
Website Copywriting - The
more original and useful the content of a webpage, the higher it will
likely
rank in Google. Search engines assess the quality of website
copywriting in a number of ways,
including
the time spent by visitors on a webpage after it has been selected
from the SERPS results. In
addition,
quality original content attracts natural links from other websites
to your website which can
significantly
boost search engine visibility and traffic.
Avoid
automatic redirects -
Avoid a Google penalty by using a 301 re-direct if you intend
redirecting
visitors
to another web site domain. Never use automated Meta Refresh
redirects or JavaScript to redirect
traffic
as Google may incorrectly determine that you are using doorway pages
and ban your domain.
Avoid
Website duplicate content -
Wherever possible, try to avoid duplicate content on other website
domains,
duplicate pages (including multiple pages on the same domain with
extremely similar content)
or
mirror sites as these can cause problems with Supplemental Results in
Google.
Image
Alt Attributes
Search
engines will read alt attributes and may take them into consideration
when determining the relevancy of the page to the keywords a searcher
queries. It is probably also used in ranking image-based search
engines like Google Images.
Use
Heading Tags Properly (H1, H2, H3, H4, H5, H6)
Make
good use of heading tags in your web page content; they provide
search engines with information on the structure of the HTML
document, and they often place higher value on these tags relative to
other text on the web page.
Website
Loading Time
Under
3second is best loading time for website
Page
speed remains a ranking factor in Google’s algorithm for both
desktop and mobile sites. That Faster load times will indeed improve
your ranking, as well as help you gain more organic traffic.
Sitemaps
Sitemaps
are purely designed to tell the search engines about all of the
content on the website.
In
terms of sitemaps I always recommend to use 4 different sitemaps:
XML
RSS
Feed
HTML
