Red logics - SEO Friendly Website Design Guidelines

Below are a few SEO tips and search engine optimization strategies to improve Google ranking of a

new website in the organic search results.

Avoid JavaScript Web Navigation Systems -

The use of JavaScript navigation systems can cause problems by preventing search engine spiders from fully indexing (crawling) the content of your website. If your website uses JavaScript DHTML navigation system, ensure that you implement a static text link sitemap to allow full website access to search engine spiders, allowing them to find and index all your content.

Avoid Frames - As SEO experts, we continually advise clients to avoid using Frames based web design.

There's no doubt that Frames make for bad SEO by causing website accessibility and usability problems.

Even a well optimized web site design will struggle to achieve a high search engine ranking, compared to a

non Frames web site design, even with proper use of the <NOFRAMES> tag for alternative content. Consider

An example of where the navigation system of a website is in Frame A and the page content is in Frame B.

In the example (above) the Page Content Frame (B) is now search engine indexed as a totally different page

to the Navigation Frame (A). Hence when visitor's reach the content Frame from organic search results they

are left without any website navigation as the Frame set is not constructed properly. This is a website

accessibility disaster and Frames prove little better for SEO either.

Avoid Dynamically Generated Content - Dynamically generated page URL's (URL’s including ?, =, &, %) are

much harder for some search engines to index. When choosing a Content Management System (CMS) try to

pick one which creates static HTML pages like content.htm, content.html, content.asp, content.php or

similar, rather than dynamic URLs like the one below:

http://mysite.com/servlets/sfs;jsessionid=5C95?s=tSMChYU&i=11&b=11&t=/Default/gateway

Importance of Valid HTML Code - Implementing valid HTML code will improve search engine friendliness,

reducing the likelihood of website crawling and indexing problems. It's always worth validating HTML code

on the most influential pages of your website. Whilst some HTML errors may not affect the ability of search

engine spiders to crawl and index your website;

some errors can stop Googlebot in its tracks and cause serious problems including partial website indexing.

Targeting Website Content - It is always essential that each website page has a well written HTML title

(80 characters maximum including spaces) and Meta description (maximum length of 250 characters). The

Meta description should read well and be designed to attract visitors, not just a list of keywords or spam!

The Meta description should depict what the page is about and use the main target keywords in a

grammatically correct sentence.

Quality Website Copywriting - The more original and useful the content of a webpage, the higher it will

likely rank in Google. Search engines assess the quality of website copywriting in a number of ways,

including the time spent by visitors on a webpage after it has been selected from the SERPS results. In

addition, quality original content attracts natural links from other websites to your website which can

significantly boost search engine visibility and traffic.

Avoid automatic redirects - Avoid a Google penalty by using a 301 re-direct if you intend redirecting

visitors to another web site domain. Never use automated Meta Refresh redirects or JavaScript to redirect

traffic as Google may incorrectly determine that you are using doorway pages and ban your domain.

Avoid Website duplicate content - Wherever possible, try to avoid duplicate content on other website

domains, duplicate pages (including multiple pages on the same domain with extremely similar content)

or mirror sites as these can cause problems with Supplemental Results in Google.

Image Alt Attributes

Search engines will read alt attributes and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries. It is probably also used in ranking image-based search engines like Google Images.

Use Heading Tags Properly (H1, H2, H3, H4, H5, H6)

Make good use of heading tags in your web page content; they provide search engines with information on the structure of the HTML document, and they often place higher value on these tags relative to other text on the web page.

Website Loading Time

Under 3second is best loading time for website

Page speed remains a ranking factor in Google’s algorithm for both desktop and mobile sites. That Faster load times will indeed improve your ranking, as well as help you gain more organic traffic.

Sitemaps

Sitemaps are purely designed to tell the search engines about all of the content on the website.

In terms of sitemaps I always recommend to use 4 different sitemaps:

XML

RSS Feed

HTML